Don’t worry, eat happy! You don’t need a special occasion for this bite-sized pop of yumminess. That's what inkles is all about: Yummy flavour + fun colours = pure joy with every bite. A kid-friendly fun brand of tasty treats such as cake pops and marshmallow pops with packaging focused on colour block sleeves that allow the products and their eye-catching colours  to be visible in all its yumminess! 

Due to increasing demand from retailers and consumers, INKLES needed a grab-and-go format for their growing cake pop line. The design solution was to create a product that has an individual sale format and can be easily merchandised on shelves. I created a flow-wrap plastic packaging along with a branded cardboard shipping case designed with the ease of both the consumer and retailer in mind. The cardboard shipping case has a tear-away top, converting the bottom portion into a self-standing merchandising and display tool that can be placed directly on shelf or counter space. This grab-and-go format is perfect for the snacking category and has already been ordered by major US retailers for both grocery and convenience locations.