Heavy research on the topic was the first step to understanding the content and how to properly communicate the issue. Research and statistics revealed the large problem of micro and macro plastics in the ocean, it being one of the main sources for ocean plastic pollution. Solutions found in research pointed to getting the public to understand where their plastic products go, and how to properly dispose of them for recycling, or how to avoid using plastic products. These solutions were then formulated into different poster concepts, the design challenge being to only communicate through typographic visuals. The direction taken was to then use an attention garnering headline that would draw the public in. Headlines first explored were lines such as "Do you ever think" and "Don't recycle", meant to communicate directly to the audience in an offensive way, leading them to the subhead and body copy.

The most successful poster concept was chosen for iterating, and incorporating the visuals became a key part to the layout of the interior brochure in order to achieve a unified aesthetic. The brochure had to communicate the information found to the public in a clear and interesting way. The plastic particles from the headlining type became a visual graphic alongside infographics and text. Positive/negative contrast was used through black and white space instead of colour to create visual tension and hold the seriousness of the topic.

For the television ad it was decided the atmosphere should be eerie, showing the raw destruction of plastic.  Imagery of plastic pollution was juxtaposed with animations of the headline text as if it were sinking, plastic particles breaking down and floating adrift. The ad finishes with a final message asking viewers to be a part of the solution, and the event details.