Coco Bakery 2023 Cakepops Rebranding

As a temporary fix while we developed new subsidiary brands, Coco Bakery's branded retail Cakepop packaging required new, updated branding. The goal was to clean and simplify the design, still creating it to be bright and fun without being harsh on the eyes and maintaining legibility. A first step in transitioning the small business towards their new, growing corporate identity. 

Design tools:

Adobe Illustrator

Adobe Photoshop

Adobe Lightroom 

Original

Rebrand

Original

Rebrand

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