Naked Juice Package Redesign
A hypothetical packaging redesign for Naked Juice Smoothies
To replace the old and outdated feel of the packaging currently found in stores, and give the look and feel of the packaging a closer representation for the brand's valued sustainability and health consciousness. The new design features a carton made of recycled material with soy interior lining and printed soy based inks, with a much simpler and natural appearance that maintains strong SKU differentiation. Designed with proper dieline and all mandatory nutritional labelling.